The Good News
You’re not alone in having concerns about how effective your content marketing is going to be or about the amount of work (and resources) it will take to produce it. There are many success stories and many ways to utilize the strategies and techniques content marketing offers. Here is some of the good news:
1. 87% of B2B marketers “struggle” to produce good content. Your competition is probably struggling too, giving you an edge with the strategies in this book. Source: Forrester
2. 42% of B2B marketers say they are good at content marketing, 41% aren’t too sure, and 16% considers themselves not good at all. Your competitors may do some content marketing, but they are not masters of the medium by any means. Source: Content Marketing Institute
3. Content marketing costs 62% less than traditional marketing and generates 3 times more leads. The time you spend on effective cutting-edge content marketing will be worth your while. Source: Demand Metric
4. 67% of the B2B buyer journey is done digitally. Nine out of ten buyers say online content has a moderate to major effect on their purchasing decision. The relevant content you create will affect the buying decision. Source: Lenati
5. 57% of B2B buyers are presold before ever speaking to a sales person. When buyers find your content, there is a good chance they are in a buying mindset. If they are not in a buying mindset, they are doing research and open to suggestions. Source: CEB Marketing Leadership Council
6. 74% say content marketing is increasing their marketing team’s lead quality and quantity. Content marketing is working, despite the challenges. It also means advanced strategies will work even better. Source: Curate
