Author: Tim Robertson

To get someone to your website, you need good content. When the prospect gets to your website, it better do its job.  The average business website is not designed to generate leads. This may sound surprising, given that for most businesses, the website is one of their main sources of incoming new business. The average…

Once you have a good content marketing program in place and are getting buyer traffic to your website, it’s important to have the mechanics to ensure your prospects book appointments. If this is not set up properly, a variation of Broken Telephone happens. We see this all the time, even with experienced teams. You know…

Since we are now allowing prospects to go away without giving us information about themselves, is there another way we can track them? There is, and it’s called retargeting. Retargeting means when someone visits your website, a pixel is stored in their browser that allows you to track them after they have left your site.…

 If you are not attracting buyers, you’re attracting researchers. The purpose of brand awareness is to put your company in the candidates’ circle when someone is looking for a solution. If they are not coming to you directly, you need to be one of the 3 or 4 companies they are considering. And if your…

The Idea of Your Product: Make It Easy for Prospects to Understand the Problem You Solve Since your technology brand is not well-known in new markets, you want to take a different approach to what the product marketing team in your home market does. It’s understandable they want to promote the name of your products…