Author: Tim Robertson

Have Your Prospects Commit to a Meeting – And Qualify Themselves B2B Content Marketing USA is based on the premise that a booked demo appointment, made by the prospect, is better than an email address any day—especially when the prospect fills out a questionnaire after specifying a date and time, qualifying themselves and focusing the…

Pay-per-click advertising has become more expensive, and prospects only provide a Gmail address if they opt in—and that’s if they opt in at all. As mentioned earlier, the notion of getting someone to opt in to your content and calling that email contact a lead is common practice. In our view, it’s not an optimal…

A Brief History of Google As the dominant search engine for business users, Google accounts for 90% of all search engine traffic worldwide (April 2018). And for the purpose of brevity, whenever I mention Google, I am also including Bing, Yahoo, and other search engines. In the beginning of the transformation from broadcast marketing to…

Status Equals Authority In social situations and society, there are three sources of status: wealth, power, and celebrity. This is a good thing to know when sizing up people in a meeting, at a convention, or in a boardroom. In the virtual world of content marketing, status plays a role as well—but in a different…

In order to get optimal results, it’s important to understand who you are speaking to, where you have leverage, and what to talk about. Create Content for Prospects in One of Two Mindsets The first mindset is made up of Buyers who are looking for a solution. These prospects are looking to buy and have done…