Author: Tim Robertson

You have probably read a few articles on what a good content marketing program should have. But a lot of conventional practices are not necessarily the best strategies for European technology companies.  There are many reasons why what is thought of as “best practices” are not the best anymore. One reason is the large industry…

You’re not alone in having concerns about how effective your content marketing is going to be or about the amount of work (and resources) it will take to produce it. There are many success stories and many ways to utilize the strategies and techniques content marketing offers. Here is some of the good news: 1.…

Now that you have established a website and spent some time marketing in the U.S., it’s time to take your content marketing strategy seriously. The reason for this is because of the paradigm change in how prospects look for solutions in your market. Old Paradigm Sales representatives and advertising had control. Enterprise buyers would get…

There is an assumption by European companies that all it takes to succeed in the U.S. market is to do what everyone else does. That usually consists of building a U.S.-based website, paying for a booth at a few industry trade shows, and doing some prospecting with mailing lists to generate buying interest.  Often, these…