Category: Content Marketing

Now that you have established a website and spent some time marketing in the U.S., it’s time to take your content marketing strategy seriously. The reason for this is because of the paradigm change in how prospects look for solutions in your market. Old Paradigm Sales representatives and advertising had control. Enterprise buyers would get…

There is an assumption by European companies that all it takes to succeed in the U.S. market is to do what everyone else does. That usually consists of building a U.S.-based website, paying for a booth at a few industry trade shows, and doing some prospecting with mailing lists to generate buying interest.  Often, these…