Category: Ecolodge Marketing

We use certain keyword tools to find the best keywords for the ecotourism industry, and that includes our ecolodge marketing stint in Peru. Keywords are sectioned off in several areas: hot keywords with a large volume, medium keywords with a medium volume of searches, and all the rest, which are sometimes referred to as “long tail…

This brand sentence is so important, yet so easily overlooked, and understandably so. It’s something that affects how potential guests see you in Google, Yahoo, Bing, and all of social media, and that’s just for starters. Take a look at the following search results: When you see these links on the first page of your…

In 2015 I was contacted by the Canadian Executive Services Organization (CESO), a non-profit organization in Canada that promotes economic development, to do some ecolodge marketing consulting for two Ecolodges in Peru. Having a background in brand building and design, and considerable experience in both social media and digital marketing, my role was to take a…

For the Ecolodge owner, Instagram presents a great opportunity for promotion. For one, it’s a free platform (and so are other social media platforms, but more on that later). Secondly, if you create a post that goes into a stream on Instagram, the reach for your content can be quite substantial. Here’s some ideas on how to get…

Use Instagram to Generate Interest with Picture Campaigns Instagram is a visual medium to promote great images of the ecolodge experience. Consider having 2 Instagram accounts, one for the international market in english, and one for the local market in the local dialect. Here is a list of the most relevant hashtags for the ecolodge…