Using Relevant Keywords for EcoTourism
Fundo San José Ecolodge
We use certain keyword tools to find the best keywords for the ecotourism industry, and that includes our ecolodge marketing stint in Peru. Keywords are sectioned off in several areas: hot keywords with a large volume, medium keywords with a medium volume of searches, and all the rest, which are sometimes referred to as “long tail keywords”.
As of this writing, these are the keywords related to the ecolodge industry with the largest volume of search in Google:
High-volume keywords having to do with ECOTOURISM:
(sorted from highest volume to lower volume)
ecotourism
sustainable tourism
eco tourism
eco travel
ecotravel
cultural tourism
ecotours
eco tour
rural tourism
green hotels
green tourism
eco resort
ecotour
ecotourism destinations
ecoturism
eco resorts
High-volume keywords having to do with ECOLODGE:
(sorted from highest volume to lower volume)
ecolodge
eco lodge
eco resort
eco hotel
ecotourism destinations
eco resorts
eco hotels
eco lodges
ecolodges
ecolodge hotel
rainforest ecolodge
ecotourism in (your country)
ecotourism (your country)
ecolodge (your country)
eco lodge (your country)
(your country) eco lodge
Each of these keywords get 1,000 searches a month. For medium volume and long tail keywords, see the back of this guide, where there is an updated and current list of keywords as well.
How To Use Keywords
You want to be using keywords in the content you create. The trick is to use them sparingly, as Google’s algorithm, which is longer than your driveway, can sense when you are loading up your page or site with keywords, and trying to game the system.
Blog Posts
Put the keyword in the title, in a headline in the post, and in the first paragraph of the post itself. The picture that is in the post (and you should have one) has an alt tag – that can contain a variation of the keyword as well. But that’s it. We always suggest that blog owners using the WordPress platform download Yoast SEO, a plugin that assists you in making your post as search engine friendly as possible, while at the same time being consistent with best practices for SEO.
Website & Blog Description
It’s also a good idea to use the appropriate keywords in the description of your website and the property itself. For example, in the description field of your blog or website, it shows a sentence that will show up in the search engines description underneath the link to your site. I can’t stress the importance of getting this description right. Why? It’s the one sentence that will show up everywhere on the web, and is usually the one thing that people read to decide whether they should click on the link to explore it further.
Have Ecolodge in Your Name
This might be an important recommedation for specialty hotels that do not have “EcoLodge” in their name. You might consider adding it (that is if it does not contravene any legislation). The International Ecotourism Society (TIES) defines ecolodges as including three main components: conservation of neighboring lands, benefits to local communities, and interpretation to both local populations and guests. In spite of the legislation in your region for tax or other purposes, I think that would probably include your property!
The purpose of this change is to capture the keyword of “ecolodge”, which is a high traffic keyword in the search engines. It also helps define the property for potential guests, because it defines what the property is in what is a very specific and growing niche market.
