Author: Tim Robertson
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Why Using a Business Pitch Deck Is Like Dating
————————- “Will You Marry Me?” Have you ever witnessed someone asking a member of the opposite sex “Will you marry me?” on the street or in a pub – without even knowing the person’s name or having been introduced? The reason this outrageous request is fun to watch is because it is comically “too soon” to ask for such a…
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Designing for the Croc Brain: How Perfectly Good Ideas Get Discarded
The Reptile Brain Runs The Show – In Spite of What We Think I think most of us are aware that humans are not the logical, rational, and reasonable beings we imagine ourselves to be. Rather we are driven by our emotions, which is one of the reasons why design is all about heightening the senses and…
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Using Relevant Keywords for EcoTourism
We use certain keyword tools to find the best keywords for the ecotourism industry, and that includes our ecolodge marketing stint in Peru. Keywords are sectioned off in several areas: hot keywords with a large volume, medium keywords with a medium volume of searches, and all the rest, which are sometimes referred to as “long tail…
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Ecolodge Marketing: Craft a Descriptive Brand Statement
This brand sentence is so important, yet so easily overlooked, and understandably so. It’s something that affects how potential guests see you in Google, Yahoo, Bing, and all of social media, and that’s just for starters. Take a look at the following search results: When you see these links on the first page of your…
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Ecolodge Marketing Series: Digital Marketing for the Ecolodge
In 2015 I was contacted by the Canadian Executive Services Organization (CESO), a non-profit organization in Canada that promotes economic development, to do some ecolodge marketing consulting for two Ecolodges in Peru. Having a background in brand building and design, and considerable experience in both social media and digital marketing, my role was to take a…
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Eco Lodge Marketing: Start Using Instagram!
For the Ecolodge owner, Instagram presents a great opportunity for promotion. For one, it’s a free platform (and so are other social media platforms, but more on that later). Secondly, if you create a post that goes into a stream on Instagram, the reach for your content can be quite substantial. Here’s some ideas on how to get…