How to Get Enterprise Customers Faster
The Big Idea in 85 Words
“If your job is to attract enterprise business customers in the U.S. or international markets, you know that content marketing can play an important role. The current thinking is to focus on the buyer’s journey: create a plethora of both shared and downloadable content, collect email addresses, and grow a mailing list you eventually follow up on – a complex and time consuming process at the best of times. Lean B2B Content Marketing cuts out the buyer’s journey steps you don’t need, boosts the visibility of your brand, and brings you prospects looking to buy – even when you’re up against larger players.”
In recent years there has been a huge increase in the amount of content being created for B2B. It would be fair to say content marketing – as it has been preached – is becoming increasingly more work with fewer results. Even automated marketing platforms that are supposed to save you time and effort require special expertise, along with a very steep learning curve. In other words, content marketing has become a bit “bloated and overweight”.
–> Enterprise Software – SAAS company based in Europe
• 263% CAGR ARR Growth over 3 years in NA Market
• 130% CAGR ARR Growth over 5 years in NA Market
• Only $40,000 annual marketing budget compared to competitors with $2-3Million marketing budget
–> Technology Services company based in NA
• 44% CAGR Dollar Volume Growth ($1B to $9B) over 6 years
The way we see it, there are three major forces shaping content marketing for B2B today:
- B2B content marketing as a practice is taking up more time, money, and energy
- B2B prospects say they are “overwhelmed” by all the content they encounter
- Technology has made it easier to publish and share, only contributing to the glut
For companies that want to grow and are dissatisfied with the time and expense of creating a content marketing program, a proven system that attracts enterprise prospects who are looking to buy. Unlike content marketing strategies that are resource intensive and overwhelming in scope, our methods are low-cost, fast, and laser-focused.
Designed for companies that are already established in their own country, and are looking for growth in the U.S. and international markets. You’ve done well at home – now it’s time to grow. Growing outside your home market presents a challenge however, quite possibly because:
- you’re up against bigger, richer international competitors
- you have limited (or no) brand recognition outside your home market
- you don’t have a large sales or marketing team
While all of these factors can work against you, this book will help you get the same exposure and the status bigger competitors have – even without brand recognition or a large presence overseas. The strategies in this book work well for technology companies that serve the enterprise market. If what you do is considered “unglamorous”, under the radar, or misunderstood…all the better! After reading this book you’ll know how to:
- be visible beside bigger and richer competitors, organically
- create massive brand awareness campaigns inexpensively
- be extensively published in the business press
- attract qualified enterprise prospects looking to buy
Tim, we need to expand our market and get in front of buyers in the U.S. and internationally.